Results

  • In the aftermath of Haiti’s devastating earthquake, executed strategic media outreach efforts for Worldwide Orphans Foundation (WWO) to heighten awareness about the plight of orphans and vulnerable children. Media placements included The New York Times, Good Morning America, three appearances on CNN AC 360, NPR’s “The Diane Rehm Show”, NPR’s “Tell Me More”, Associated Press, among other top-tier media outlets.
  • Launched yearlong social media campaigns for the Worldwide Orphans Foundation from Feb. 2011-Feb. 2012. Results: Grew Facebook page from 350 to nearly 2000 “fans”; Twitter, @wworphans from 0 to more than 600 and @orphandoctor from 20 to nearly 900 followers.
  •  Primary PR contact for The American-Scandinavian Foundation’s Centennial Ball. The Kings and Queens of Sweden and Norway, Crown Prince and Princess of Denmark, and Heads of State from Finland and Iceland were Honored Guests at the event. Responsibilities included: media outreach resulting in coverage on NBC’s “Today Show”, The New York Times, Wall Street Journal, Associated Press, Reuters, among other leading media outlets; managed all press aspects; coordination with royal press and protocol offices, five consulates and U.S. Secret Service; managed more than 80 press from five Nordic countries and the U.S.
  • Lead organizer and press contact for the 2004 World AIDS Day press conference with Dr. Peter Piot, UNAIDS Secretary General and Dr. Geeta Rao Gupta, president of the International Center for Research on Women (ICRW). News stories placed in more than 60 major media outlets.
  • Organized star-studded Red Carpet Arrivals and event coverage for charity benefits. Responsibilities included outreach to top-tier media outlets, cultivated relationships with event publication editors and correspondents and wire photographers, managing celebrities on Red Carpet and coordination with publicists.
    • Media and outreach coordinator for a groundbreaking documentary, “Africa: Open for Business,” a film featuring successful African entrepreneurs and private investors. Organizer for film screenings in major U.S. and international cities and successfully garnered media placements on CNN/US, National Public Radio, Christian Science Monitor, BBC, and various international and U.S. newspapers among others.
    • Primary organizer for the 2004 World AIDS Day press conference with Dr. Peter Piot, UNAIDS Secretary General and Dr. Geeta Rao Gupta, president of the International Center for Research on Women. Drafted press conference speech for Dr. Gupta, which was prominently highlighted in World AIDS Day news stories worldwide. More than 70 major U.S. and international media outlets ran stories on the press conference.
    • Organized press conference on the status of Afghan women on the eve of Afghan elections with the Women’s Edge Coalition, Amnesty International, Save the Children, and Policy Council on Afghan Women. Generated more than 25 news articles.
    • Conceptualized and led communications efforts of a nationwide campaign, “Million Women Challenge” for the Women’s Edge Coalition, which aimed to reach one million American women to encourage action on critical international women’s issues. The campaign doubled the original goal by reaching nearly 3 million women.
    • Wrote “Your Guide to Global Issues: A Safer, Better World Begins With Women,” an advocacy resource from the Women’s Edge Coalition, featuring 12 of the most pressing international issues from economic opportunities and trafficking to non-military alternatives. The resource was selected as the one of the Aspen Institute Global Interdependence Initiatives’ “Top Ten – Best of 2004” .
  • Developed a cadre of humanitarian aid worker bloggers to chronicle their lives in hot spots around the world for a radio segment on The World Vision Report. The World Vision Report is a weekend radio newsmagazine and daily feature that draws attention to the human drama behind the global issues and events that impact the world’s poorest children and families.